I've heard three stories about this time:
1) I remember reading a comment on a YouTube upload of that 'advert' from NewOrderStory. The guy commenting said he worked for an advertising company, loved the band, and came up with the idea for the commercial.
He tried to sell it to the band but, ultimately, they wouldn't do it. From all accounts, the video shown on NOS was just a 'mock up' and never intended for release (not sure if the advertising company did it or it was a later thing done by the producers of the documentary). After all, Hooky flips the bird in it, so not sanitary enough for a TV commercial, I wouldn't've thought.
2) The band re-recorded the vocals for the 1988 version, but Quincey/Potoker preferred the original vocals (too right!), so shelved the 1988 re-recorded vocals.
3) When the 95 remixes were commissioned, the vocals supplied to remixers included lines recorded for the Sunkist commercial. This was apparently an error and shouldn't've been included.
So, pure speculation on my part, but a possible timeline was:
a) Advertising company approached the band about the ad, who said they'd think about it.
b) (Possibly unrelated) Band decided to get Jones/Potoker/Johnson to remix Blue Monday.
c) Bernard recorded new vocals. As the advert was still a possibility at this point, they decided to record the vocals for that commercial at the same time.
d) Quincey at al decided not to use the new vocals.
e) Band (or Gretton, apparently) decided not to go through with the ad.
f) Tapes containing new vocals and Sunkist vocals lurk in the vaults until 1993.
g) Morley/Gretton etc. dig out the vocals to the ad for use in NewOrderStory and a 'mock up' video is created .
h) Again, vocals are mothballed until 1995 when new remixes are commissioned. These may or may not have contained the Sunkist vocals which were then used in the Brain Remix (alternatively, of course, the remixer might just have sampled NewOrderStory).
Perhaps JJ can shed some light here.
Edited by user 13 September 2024 10:51:54(UTC)
| Reason: Not specified